Selasa, 25 Maret 2014

Business Communication


Communication is the production and exchange of information with meaning by use of signs and symbols. It involves encoding and sending messages, receiving and decoding them, and interpreting the information and meaning.  Communication saturates all levels of human experience.

Communication is exchange of ideas and meanings between two persons. Generally define communication as the process of transfer of information between two sources with meaning.
Thompson, the well-known sociologist defines communication is a form of action which take places in a social content and is related to question of economic, political, coercive and symbolic power in society.

Communication has been classified in to several types in terms of the verbal and non- verbal the technological and non- technological.


1. An organization or enterprising entity engaged in commercial, industrial or professional activities. A business can be a for-profit entity, such as a publicly-traded corporation, or a non-profit organization engaged in business activities, such as an agricultural cooperative.

2. Any commercial, industrial or professional activity undertaken by an individual or a group.
3. A reference to a specific area or type of economic activity.

Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company.
Business communication (or simply "communications", in a business context) encompasses such topics as marketingbrand managementcustomer relationsconsumer behavioradvertising, public relations, corporate communication, community engagement, reputation managementinterpersonal communicationemployee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
Media channels for business communication include the Internetprint mediaradiotelevisionambient media, and word of mouth.
Business communication can also refer to internal communication. A communications director will typically manageinternal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.


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