[Tulisan 1] Profil Wirausahawan Muda yang Sukses

 

Mata Kuliah : Softskill - Kewirausahawan

Nama            : Cipto Prasetio Sutikno

NPM             : 18611407

Kelas             : 2SA05

Successful Indonesia’s Young Entrepreneurs - Reza Nurhilman (AXL)

           Indonesia's successful young entrepreneur figure is attached to Nurhilman Reza, familiarly called as "AXL". His hard work and incredible innovation made a phenomenal product and a scene in Indonesia. Markets targeted marketing was unique and innovative, it is to keep track of the days that utilize the social networking ‘twitter’ to presence information of his products.

          Successful young businessman is the dream of many teenagers in Indonesia. Hopefully the story of Reza Nurhilman’s journey of business can inspire us all, and to burn our passion for selling in entrepreneurs. Its hopes of eventually made the creation of thousands young entrepreneurs and independent nation because we could help employment opportunities for people in Indonesia. Let's look more stories of Reza Nurhilman (AXL) to become a successful young businessman.

 

Reza Nurhilman (AXL)
Successful figure take advantage of marketing through Social Media

Biodata Owner Maicih :
1) Name                 : Reza Nurhilman
2) Nick                   : Axl
3) Date of Birth        : Bandung, 29 September 1987
4) Address               : Jl.Padaringan 40 A, Kompleks  KPAD, GegerKalong, Bandung
5) Diploma              : SMPN 1 Cimahi 2002
                               SMAN 2 Bandung 2005
                               Univ. Kristen Maranatha , Jur   Manajemen 2009

Products Profiles :
1. Spicy Chips ( level 3,5,10)
2. Fried Meatball
3. Gurilem
4. Seblak

Business Profile :
Tagline : “For Ichiher With Love“, Maicih wants to be close to his fans, always spoiling fans throughout the archipelago with quality of the taste.

The beginning of Entrepreneurs :
·Starts in the middle of 2010
·With assets 15 million of rupiahs
·Produces 50 packs / days

·The 1^st try variant was chips and grurilem
·Produced lv. 1 through lv. 5
·Marketing in roving method

Maicih Nowadays :
·Makes variant through lv. 10
·High demands of consumer
·The capacity of produce until nowadays are 2000 packs / day
·Omzet per month 800 - 900 million of rupiahs ( ± 30 million / day )
·Owns 20 general marketer
·Marketting in Djakarta, Bandung, Jogja, Surabaya, etc via generals
·Owns production employee more than 30 people

          Not even a year, this 'Devilish Chips' iconic branded snack Maicih phenomenal in Bandung. like a spellbound, this time a lot of people who are curious about this spicy snacks. The figure behind the success Maicih is Reza Nurhilman or familiarly called as Axl. This male, 23 years old is the one who invented chips recipe from a grandmother-figure. Axl meets a grandmother-figure who did have pepper crisps or chips recipe that tastes devilishly good. A grandmother-figure isn’t named Maicih. Axl himself made the name to be more eccentric and memorable to people. Grandmother-figure is identical to the ‘icih’. She always wore ‘konde’. Her real name is not Mak Icih though, let alone so eccentric Maicih name. Axl met with The Mother took place about 3 years ago in the Cimahi area. According to Axl, The Mother does not sells the devilish chips commercially, the chips produced only at certain moments. So in 2010.

          The key to success in business done by Axl lies in how he thinks "out of the box". It does prove effective with his current venture deeply into the subject of conversation among young people. People are curious to try out what is ‘Maicih’, heralded people on twitter. Axl successful societal because thanks to his perseverance and confidence in business he would run. Being successful is the duty and right of every person. Critical success might not come alone, but through a persistent struggle to give up. A failure is very reasonable, but the failure does not mean he's being a total failure, in fact there is a wisdom behind all of that is Success.

Marketing Strategies:

          This is the point where Maicih successfully done his marketing strategies out of the box. Axl use technology media of twitter and Facebook. Axl pursposedly made exclusive product to make people curious. He did not open a store like most sellers, but sold by the media using twitter as the location where the general (agents) maicih hung peddle his wares.

          Marketing the product is different from other Bandung unique snacks. Potential customers can only find out where Maicih haunts every day through the microblogging site twitter. Every day @InfoMaicih will let you know where the product can be obtained. Maicih marketing team called as the General, will sell Maicih products at certain locations. Starting from campus, office or other public places. In short, nothing lasts forever as a place to buy products Maicih. They are always mobile according to the position of the generals. A fairly unique way of marketing is proven to boost Maicih name in the world web of twitter. Many are curious as to Maicih because Twitter users read some treat chirps each time. And usually those who have felt this “Devilish Chips” Maicih certainly would made them “tericih-icih” alias spiciness.

          Since its launch late June 2010, the chips Maicih has become one of the hot issues and phenomenal among urban youth, especially cyberspace surfers. FYI, how to market the chips Maicih is really really different to other spicy chips - which in fact had already been circulated in Bandung. "We starts marketed three variants Maicih back then, chips, seblak, and gurilem, through networks of friends and family," said Reza Nurhilman, Owner and President Maicih Chips familiarly called Axl (read: Axel).